SAVING NIPPLES FOR 4 DECADES

40 Years of HPA Lanolin Nipple Cream

Our iconic purple tube, clinically proved to help soothe & protect sore & cracked nipples for 40 years

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Why we exist

Stand with the mothers

Your work is invisible. Your sacrifices go unseen. Your struggles are private. That’s why we stand with all the mothers by recognising and anticipating your challenges with innovative products that care for your needs. But, more than that, we strive to support and empower — alongside healthcare professionals, — to make every parents journey a little easier, today and for the future.

Get to know our story

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Resources for Mums

Research-backed tips and support for you and your baby

It’s well documented that breastmilk is a great source of nutrition for baby but what other benefits are there for mum and baby? For mum Research has shown that breastfeeding decreases... read more

2 min read

Safe temperature storage guidelines The following are guidelines from La Leche League International on how to safely store breastmilk at various temperatures:... read more

2 min read

All of these feelings are natural and oxytocin helps the ‘let-down’ reflex when we breastfeed. It also tends to make you feel... read more

2 min read

It may become harder to keep your baby interested in the quiet routine of bed time that you have been using until... read more

2 min read

Sustainability

We strive to make a difference both globally and locally

We must do all we can to create a healthy future for the families we serve. That is why we’ve committed to a sustainability program driven by science and supporting the United Nation’s Sustainable Development Goals. Our future, our families’ futures, and the future of the planet all depend on the actions we take today.

Learn about our commitment